Read website analytics
Review traffic trends and use them as context for performance or capacity decisions.
Where Websites → your website → Analytics
What this is for
- Compare total and unique hits.
- Change the reporting period.
- Recognise unusual traffic changes.
Before you start
- Choose the website and date range related to the question you are answering.
- Treat these figures as operational traffic estimates, not individual visitor or sales analytics.
Steps
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1
Open Analytics for the website.
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2
Choose the time period that covers the reported issue or campaign.
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3
Compare total hits with unique hits and note sudden changes.
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4
Compare the same period with bandwidth and package usage.
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5
Use application analytics or access logs when you need page, campaign or visitor-level detail.
Check it worked
- The chart covers the intended dates and website.
- Any conclusion is checked against bandwidth, application analytics or logs rather than relying on one number alone.
Tip
Enhance analytics are operational context; they are not a replacement for consent-aware product or marketing analytics.
What the controls do
| Control | What it means |
|---|---|
| Total hits | All counted requests or visits in the selected period. |
| Unique hits | A deduplicated traffic measure for comparison. |
| Date range | The reporting window displayed in the chart. |